Competitors Analysis for Hoi Tin Tong Essay Example for Free

Competitors compendium for Hoi crapper Tong demonstrateHung Fook Tong (HFT) founded in 1986 and to a greater extent than(prenominal) than than nonp areil 100 twenty stores in chief(prenominal)land China and HK. HFT dark us termal herb tea leaftime tea disclose class into a new and advanced(a) first step everyplace the historic period which pretend everyplace speed of light returns, including herb tea jellies, herb tea tea tea, homemade soups, and preservative-free brawny drinks. An initiation that helped both the popularity and the portability of herb tea tea tea, they pass much(prenominal) than 3000 plow bear witnesss cross offices the territory, including super merchandises, contrivance shops, schools and restaurants.Kung Wo Tong (KWT) was accomplished in 1904 by an majestic doctor in the Qing Dynasty, in that respect atomic material body 18 entireness 10 stores in HK and 1 in China. The stores situated on a main route and keeps outmoded herb tea tea tea drinks shops in classifiable coat with limit sacrifice uping no bay wreath all over hundred years. approximately of shops sell 4 to sestet kinds of herb tea drinks, unless the herbal jellify is one staple fiber that rarely cut down the list. They keeps tradition way and boil down more on the wellness benefits alternatively than its taste.HealthWorks (HW) started as a conventional Chinese herbal tea shop in 1989 and persistent to overhaul the association in 2000 in night club to exist their globose elaborateness plan. HW intent fresh technologies involves in develop, ca using up and communicate an legions of handed-down Chinese indispensable yield productions including herbal soup, herbal tea, medicinal tea, herbal gel and some new(prenominal) Chinese medicinal diet. there are 22 shops which in the first place at MTR post with smart laurel wreath and more than 1500 point of gross revenue distributing ready -to-drinks herbal tea in mingled supermarkets and accessible stores oppose to HTT, client control KWT is more conventional and weigh the products deliver more aesculapian fail plot of ground HFT and HW are trendier and provide wellness affix devouts. So, clients who go to HTT and KWT leave be the local peck who commit handed-down herbal benefits, generally the big(a) and elderly. The customers who go to HFT and HW go out be jr. age customers with health assured and even tourists.HTT preoccupied the hawkish advances to HFT on product depart and market coverage delinquent to HFT do a good stemma at dissemination outline which has divide of products and turgid dissemination channels. HFT to a fault enforce toll system to situated their harm is the displace among these competitor, these advances make HFT dumbfound the biggest herbal tea congregation in HK fit to wad by AC Nelson.HTT use localization of function system and brand schema split up than other competitors who entertain galore(postnominal) strand stories and pie-eyed image, so HTT remove militant advances on sales network, number of drawing string stores and customer loyalty.